As discussed in my previous posts, redesigning and optimizing a site to best fit your users’ needs is a continuous process of testing and...

As I discussed in my last post, there are many methods of testing that can be used when going about redesigning a website. One of the...

First impressions are everything. A user’s first few seconds of interaction with a design can shape their whole perception of a product...

When most people think of UX design, their mind goes to the aesthetics of a project. They picture trendy people with thick rimmed glasses...

Blood Thirsty is a series explores the history of True Crime and its prevalence in the American media. The multi part video series...

“Scriptwriting is the toughest part of the whole racket…the least understood and the least noticed.” Frank Capra Script So now it’s time...

Once of my biggest takeaways from my time spent as a Film Undergrad was the importance of planning a project. With so much that goes into...

Video editing has always been one of my favorite ways to express myself. As someone who works with different mediums both professionally...

User Experience and Design Thinking are concepts that go beyond digital program development. Pretty much everything you interact with on...

It’s no secret that companies hold a lot of stock in demographics and customer research data, but data often fails to communicate the...

The third step in the design thinking process, after a team has gathered information and defined the problem statement, is ideation. The...

Ideation is the support beam of the of the design thinking process. Once the problem has been identified and established, ideation...

The design thinking process is a purposeful, thoughtful procedure. After spending a considerable amount of time getting to know who the...

It has been extensively covered but it always bears repeating: the focus of design thinking is the user. The first step of the five-part...

As design thinking and user centered design continue to grow, it’s becoming increasingly clear that basic demographic research is...

When starting any project with design thinking, the first step is always going to be empathy. User centered design means the designers...

Design thinking is a human-centered and creative way of solving problems. The main purpose is to keep the user in mind during every step...

The way we interact with websites and how they make us feel isn’t something that’s purely by chance. There is an entire section of design...

So much of our time throughout the day is spent looking at advertising. Even our safe havens for entertainment are full of ads: quarter...

What better way to learn something than to dive into it headfirst? This week, we were tasked with completing a Design Sprint. The purpose...