User Experience and Design Thinking are concepts that go beyond digital program development. Pretty much everything you interact with on...

It’s no secret that companies hold a lot of stock in demographics and customer research data, but data often fails to communicate the...

The third step in the design thinking process, after a team has gathered information and defined the problem statement, is ideation. The...

Ideation is the support beam of the of the design thinking process. Once the problem has been identified and established, ideation...

The design thinking process is a purposeful, thoughtful procedure. After spending a considerable amount of time getting to know who the...

It has been extensively covered but it always bears repeating: the focus of design thinking is the user. The first step of the five-part...

As design thinking and user centered design continue to grow, it’s becoming increasingly clear that basic demographic research is...

When starting any project with design thinking, the first step is always going to be empathy. User centered design means the designers...

Design thinking is a human-centered and creative way of solving problems. The main purpose is to keep the user in mind during every step...

The way we interact with websites and how they make us feel isn’t something that’s purely by chance. There is an entire section of design...

So much of our time throughout the day is spent looking at advertising. Even our safe havens for entertainment are full of ads: quarter...

What better way to learn something than to dive into it headfirst? This week, we were tasked with completing a Design Sprint. The purpose...

When most people hear Design Thinking they think graphic design. They think sterile, minimalist offices full of smartly-dressed people;...