Bravo TV has a huge online following. As a network made up of primarily social shows, they know how to utilize an integrated hashtag. Most fans discuss the shows during and after on one platform or another. With their current social media, Bravo TV does a good job interacting with fans and posting compelling content on Instagram.
Some examples of the content Bravo has to work with are:
New shows
Library of older shows
Cult classics
Blogs
Rumors
Most of their Twitter consists links to articles, which makes sense for driving traffic, but there is opportunity for more that can be done to drum up conversation around their shows and generally promote the Bravo brand. They have a digital audience tuning in five days out of the week and actively interacting with them, rather than just passively consuming them, should be a top priority.
Twitter topics that help achieve this might include:
Reminders when a new episode will be airing
Sharable content that circles back to new episodes
Asking viewers their opinions on episodes and cast members
Live tweeting to strengthen the brand-viewer relationship
Facebook is in the same category of mostly being links to blogs. Even if fans are clicking through the links to the articles, they aren’t sharing the content once they’ve read it. The goal would be, again, to create more content that fans want to interact with instead of just consume, like:
Reposts of Tweets or Instagram posts that do well
Blogs with blurbs that give a little more than just a headline
Polls asking fans their opinions, and encouraging them to tag friends
Sharable video content
Reminders about when new episodes will be airing
With such a packed shooting schedule, it would benefit Bravo to use a social media calendar to schedule and plan content to coincide with their programming. A calendar would allow them to plan and keep track of their strategy, keep track of what they have covered and plan to cover, and measure the success of what is being posted.
As an example, I’ve created a social media calendar for two weeks of the Bravo airing schedule for Twitter and Facebook. (Note: please excuse the fact that, in my mind, the week starts on Monday)
Bravo Social Media Calendar for weeks 8/01 – 8/07 and 8/08 – 8/15
The calendar gives examples of posts that are formatted for the specific social network they would be posted on, and the audience they are trying to appeal to. I’ve employed hashtags, keywords, and relevancy of subjects that would be appropriate for the days that they are scheduled to be posted.
Images and video clips play a big part in drawing in readers and ensuring they spend some time looking over the post, rather than just seeing a block of text and scrolling past on to the next piece of content in their timeline.
The goal for both platforms is to engage, promote, and share while maintaining the brand’s voice and style. The main take away is to plan social media posts that have the right content at the right time to maximize visibility.
Photo by Towfiqu barbhuiya on Unsplash
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