Social Media Calendar for Bravo TV
Bravo TV has a huge online following. As a network made up of primarily social shows, they know how to utilize an integrated hashtag. Most fans discuss the shows during and after on one platform or another. With their current social media, Bravo TV does a good job interacting with fans and posting compelling content on Instagram.
With such a packed shooting schedule, it would benefit Bravo to use a social media calendar to schedule and plan content to coincide with their programming. A calendar would allow them to plan and keep track of their strategy, keep track of what they have covered and plan to cover, and measure the success of what is being posted.
As an example, I’ve created a social media calendar for two weeks of the Bravo airing schedule for Twitter and Facebook. (Note: please excuse the fact that, in my mind, the week starts on Monday)
The calendar gives examples of posts that are formatted for the specific social network they would be posted on, and the audience they are trying to appeal to. I’ve employed hashtags, keywords, and relevancy of subjects that would be appropriate for the days that they are scheduled to be posted. The goal for both platforms is to engage, promote, and share while maintaining the brand’s voice and style.