Infographics
The Florida Everglades are home to over 60 endangered species and provide drinking water to over 8 million residents in South Florida. These wetlands were once made up of more than three million acres, from Orlando to the Florida Keys. But today less than half of this unique ecosystem remains.
I created an infographic explaining the effects climate change has had on the Everglades and the steps The Everglades Foundation and SeaWorld are taking to conserve and restore these precious lands.
I chose a green color palette to evoke the emotions of connecting with nature. I wanted to remind the viewer of the endangered swamplands. I chose a sans serif font because it makes the graphic feel like it’s targeted at a young audience. Climate change is a primary concern of the younger generation, for obvious reasons, and shareable infographics are very popular on Instagram and other social media, so I felt a font that could work on that platform and for that demographic would be the best fit. Finally, We remember 80% of what we see but only 20% of what we read, so I made sure the numbers and the stats were front and center in bold. Even if the reader doesn’t read the rest of the statistics and information, they will remember the quick stand-out facts.